ORGANIZATIONAL CULTURE AND CLIMATE IN SHAPING THE COMPETITIVENESS OF ENTERPRISES – SELECTED PROBLEMS OF SOFT MANAGEMENT OF AN ORGANIZATION

Abstract

Culture and organizational climate are factors involved in the process of shaping the competitiveness of organizations, including enterprises. The issues raised in this paper are emphasizing interdisciplinary management and outline the problem, which is a part of a soft management area. The aim of the study is to present organizational culture and climate in shaping the competitiveness of enterprises. A research hipothesis was taken: competitiveness of enterprises can be shaped by culture and organizational climate which are inherent elements of soft management. Presented hypothesis was developed based on the interpretations of literature, which uses, among other things: logical reasoning (otherwise: logical thinking) and perception, allowing to combine different aspects into one compact unit and giving the image of the analyzed reality.