RURAL GREEN TOURISM AS AN INNOVATIVE DIRECTION OF DIVERSIFICATION OF AGRIBUSINESS

Abstract

The article investigates the efficiency of development of rural green tourism as an innovative direction of diversification
of agribusiness. The analysis of entrepreneurship in the green rural tourism sphere in Ukraine is conducted. The article
defines the dynamics and trends of agrihomes development in Ukraine during 2012-2014. The economic performance indi-
cators of agritourism enterprise are analyzed. The research identified the problems associated with negative changes in the
field of rural tourism, and prospects for further functioning of agrihomes in Ukraine.