DEVELOPMENT OF INSURANCE MEDIATION IN THE DOMESTIC MARKET IN THE CONTEXT OF ENSURING EFFECTIVENESS OF THE ACTIVITIES OF INSURERS

Abstract

The article identifies the need to investigate the interaction of insurance intermediaries with insurers and insurers. It is found that, most often, domestic scientists when examining the activities of insurers do not take into account the participation of insurance intermediaries in the provision of insurance services. It is determined that the normative legal acts outline the specifics of the activity of insurance agents and brokers and identify the areas of their interaction with insurers.
The article explores the main indicators that characterize the involvement of agents and brokers in the provision of insurance services. A significant number of indicators are selected that have a decisive influence on the number of insurance premiums collected by insurance intermediaries. For this purpose, the authors constructed a matrix of paired correlation coefficients. The selected factor traits exclude indicators that were closely related, ie Pearson correlation coefficients close to 1 (-1). Similarly, we removed factors that had a weak relationship with the resulting metric.
Among the indicators that have a significant impact on the resultant indicator are the amount of remuneration for the provision of intermediary services under insurance and reinsurance contracts and gross insurance payments. As a result function – an indicator the insurance premiums received by insurers under insurance and reinsurance contracts are selected.
The time interval of the study is 6 years (2012-2018). The statistical data of the reports of the National Commission, which implements the state regulation in the sphere of financial services, was used in the work, which made it possible to organize the actual materials.
The stochastic model of the impact of insurance premiums and insurance payments on the received amount of insurance premiums by intermediaries is constructed on the basis of statistics. The validity of the model was confirmed using Fisher’s determination coefficient and criterion.
Estimated values of insurance premiums are calculated taking into account the influence of factors for 2019-2020.
The conducted analysis showed that the influence of the intermediary activity on the volume of insurance premiums in the market of insurance services of Ukraine is significant.