CATEGORICAL MANAGEMENT IN 3D SYSTEM: THEORETICAL AND PRACTICAL ASPECTS

  • Nelia Mykytenko
Keywords: categorical management, product category, manufacturer, supplier, consumer, retail company

Abstract

The general concept of categorical management in comparison with the classical commodity paradigm is considered in the article. A critical analysis of the essence and nature of the concept of “categorical management” made it possible to formulate the author’s version of the term. The scheme of role distribution between participants of 3D-categorical management system is offered. The main obstacles to the implementation of categorical management in Ukraine are analyzed. On the other hand, the positive results of the implementation of categorical management at domestic enterprises are presented, which confirm its high efficiency.

Published
2020-04-09
Section
Economics, management of sectors and enterprises