Bank marketing in a competitive environment

Authors

  • Maryana Malchуk
  • Svitlana Koval

Keywords:

bank, marketing, concept, strategy, bank product, market, consumer

Abstract

The role of the bank marketing is investigational in a study and market segmentation, advancement of bank foods to the capital market at maximal satisfaction of necessities of clients

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Published

2018-03-21

Issue

No. 24 (2013): SCIENTIFIC NOTES OF OSTROH ACADEMY NATIONAL UNIVERSITY, SERIES "ECONOMICS"

Section

Finance, monetary circulation and credit