Theoretical principles of the social capital concept as an institutional factor for the development of a banking sector marketing strategy

Authors

  • M. Shipilova

Keywords:

social capital, institutional factors, banking system, marketing strategy

Abstract

The issue of social capital as an institutional factor of economic system development is considered in the article. The basic levels and methods of social capital influence to the marketing strategy of banking system are analyzed. The economic integration is taken into account under the topic investigation.

Published

2018-03-27