ANTI-CRISIS COMMUNICATIONS IN CRISIS MANAGEMENT
This scientific article deals with the analysis of the existing crisis management theories. The role and tasks of anti-crisis communications in crisis phenomena overcoming are defined. Anti-crisis communications are considered as one of the anti-crisis management areas. The world experience of anti-crisis programs development and the up-to-date methods for elaborationg anti-crisis programs are analyzed. The evaluation of Ukrainian anti-crisis programs is given. Effective practical techniques for preventing crises are identified.