LINGUOPRAGMATIC POTENTIAL OF BLEND-FORMATED LEXICAL INNOVATIONS WITH THE CONSTANT ELEMENT BREX- IN THE MODERN ENGLISH MEDIA DISCOURSE
The article is concerned with the study of English lexical innovations, constructed in the process of blending word-formation. Structural, semantic and pragmatic features of lexical innovations with the constant element brex- in Modern-English media discourse are clarified, as well as the specifics of such new lexemes application to denote the realities of different spheres are determined. The semantic structure of lexical innovations with the constant element brex- is investigated with the help of dictionary definition, lexicographic and component analyses, which made it possible to determine how the new word correlates with the relevant referent. It is determined that the characteristic feature of the singled out brex- element is actualized in the process of nomination different spheres of reality in the life of the British society, referring to the procedure of Britain’s exit from Eurozone membership. Such lexical innovations with Brex- / brex- element are used in Modern English discourse to name people by their affiliation to a group of devotees, different processes, activities, situations, phenomena of social spheres. It is established that blends themselves could be used as the word-building base in further processes of word-formation. The conclusion is made that there is the tendency of increasing and further activation of lexical innovations construction by means of blend word-formation.