MARKET CHARACTERISTICS OF EDUCATIONAL SERVICES

Abstract

It was established that the service is any event, action or benefit that one party can invite the other, and the quality of which can not normally be assessed beforehand and which lead to the award of anything. An important feature of the service is that it accumulates in itself a new utility. The main characteristics and types of services. Identified types of services in the education market. We consider the specific characteristics of educational services and the mechanism of their appearance in the organizations of different levels of accreditation. Such features make the management of services in the educational services market more difficult than in other sectors of human activity. For successful implementation of the activities of organizations in the market of educational services it is necessary to scrutinize the behavior of customers, their wishes and needs; develop special techniques to achieve a balance of supply and demand; study the methods of influence on clients. The measures of administrative influence, aimed at improving the quality level of educational services: 1) compliance with the educational standards; 2) the creation of "equal" groups in the provision of educational services; 3) preventive study of the labor market requirements, as well as the monitoring of the state of labor markets and prediction of their development; 4) conduct annual evaluation of the teaching staff, which includes a comprehensive assessment of their suitability; 5) the development of methods of indirect estimation of the quality of training of university graduates for their achievements in the professional field, the general secondary education - teaching performance in universities