ANALYSIS OF THE INTERDEPENDENCE OF CONSUMERS' SOCIO-ECONOMIC KNOWLEDGE AND BUSINESS PROMOTION POLICIES IN UKRAINE

Abstract

This article aims to clarify the methodological features of the reciprocal influence between consumers' socio-economic knowledge and corporate promotional policies within the contemporary marketing environment of Ukraine. It substantiates that economic knowledge significantly impacts the marketing activities of any enterprise by shaping decision-making processes in both consumer and business markets.
The research identifies three fundamental components of consumer socio-economic knowledge: economic culture, economic consciousness, and social educational institutions. It is demonstrated that economic culture determines the perception of various marketing communication methods, while economic consciousness facilitates the formation of a subjective image of economic reality during periods of socio-economic change. Furthermore, the modern system of economic education is positioned as a tool for overcoming stereotypes that distort market perceptions. Together, these factors foster socio-psychological readiness to process new information, thereby enhancing the effectiveness of marketing communications. Through an integrated mechanism, these communications define relationships with products, pricing policies, and distribution networks.
The study further explores how marketing communications, in turn, influence the socio-economic knowledge of individuals. The formation of this knowledge results in several critical outcomes: increased consumer professionalization, refined economic behavior, and the successful social adaptation of individuals to evolving market conditions. Ultimately, the synergistic interaction between knowledge and promotion is established as a key driver for ensuring organizational efficiency and long-term competitiveness in the modern Ukrainian market.