SYNERGY AND DIVERSITY OF THE RESOURCES OF AN ENTERPRISE. KNOWLEDGE MANAGER – MODEL APPROACH

Abstract

Shaping the development of an enterprise in a market economy based on competition requires a multi-faceted look at the management of an economic entity. The aim of the study is to present the problem of synergy and diversity of company resources together with the presentation of the author's concept of the knowledge manager model. Business management structures in a changing environment force employees to be flexible and open to new challenges. The basis of the company's operation are its resources, thanks to which an economic entity can shape its competitiveness (resource competitiveness) and competitive advantage (competitive competitive advantage). The conceptual model of the knowledge manager is an original interpretation of the subject literature, which should be subjected to the empirical verification process. This model subjected to the contracting in enterprises will be the rightness of the value of the knowledge manager not only for the theory of science, but also the economic practice of various organizations.

The resources play an important role in shaping the widely understood development (Bratnicki, 2001, pp. 3-13), as well as they form the competitiveness of the enterprises. In order for the resources to “live” their life in an organization, they must have defined attributes which include, inter alia, synergism, diversity and a knowledge manager. A unit which generates the knowledge, synergism or diversity is the manager as a person who is the source of implementation of the process of organization management.In the process of management (Glinka, 2008, pp. 100-106), the subordinates also appear, with whom the manager creates a network of relations of different nature. A knowledge manager should know how to use his knowledge to the achievement of the intended target. The material or immaterial form of the knowledge manager presents the value of all the activity subordinated to the operational and strategic aim of an enterprise. The problem of synergism and diversity of resources is a challenge for the knowledge manager, who will be able to implement the processes in an organisation with his intellect in such a way, that they will lead to generating new resource/resources. The knowledge in an organisation may take various forms just as different are the forms of a knowledge manager as a material and immaterial concept.

The person of a knowledge manager is a unit of main interest of the research issue brought up in this study. He is a stimulator of any changes occurring in the enterprise also taking into account external conditions of the economic operator. Conceptual model of a knowledge manager, which should be subjected to the process of empiric verification, is an authorial interpretation of the literature of the subject. This model, which subjected to becoming practical in the companies, will provide the rightness of the value of the knowledge, not only for the theory of science, but also the economic practice of various organizations.