THE FACTOR OF MARKET SIGNALS TO INCREASING OF PRODUCTS QUALITY IN UKRAINE

Abstract

There had been conducted analysis in the present paper of problems of poor quality of domestic products in the of example grain production. It is substantiated profitableness of production with higher quality if the market conditions arerelevant. From this position dysfunctionsof modern Ukrainian grain market prospects for its regulationare outlined. The hypothesis of these studies was based on the assumption that in the basis of problem of poor quality of Ukrainian product is dysfunctional aspects of imperfect competitive environment, which was formed in the domestic market model. The objective of paper, accordingly, is to review the mentioned thesis on the example of domestic grain production. General of the above mentioned it can be conclusion that on the real grain market relationbetween quality and price has a completely different character than in the experimental conditions and determined by situational relationship between supply and demand. The main problem of low quality of domestic agricultural products are dysfunctional role of certain aspects of the market and market relations in Ukraine, where the effect gaining more social and economic importance in provocation of poor quality products due to lack of buyers requirements to its highest level. Hence, the solution to the problem of poor quality Ukrainian grain is also troubled field of complex optimization economic relations in agriculture, where the first actualized possibility of increasing the value added by processing and subsequent movement better grain products and further movement grainproductionsubcomplex. Obviously, in this chain formed the most effective incentives to increase the supply of grain quality. In view of the above it should be emphasized apparent ambiguity and lack of information about the actual state of the grain, as shown and author of the study. In Ukraine, the main buyers of grain traditionally harvesting of grain trading and processing enterprises, but grain quality indicators in these subjects over substantially different. Thus, the data suggest harvesting enterprises sentence structure products, while traders - reflect the demand of customers, mostly foreign. Thus, these traders primarily reflect the situation lack of demand for top quality grain as such, even if the country is also produced. These aspects can determine the nature of the so-called factor opportunistic behavior as a major potential causes by disfunctionalitymarket.