CLUSTER ANALYSIS OF UKRAINE'S IT-ENTERPRISES BUSINESS MODELS' COMPONENTS

Abstract

The article analyzes the elements of business models of Ukrainian IT companies in the context of the digital services recipients' value development with. The results of data clustering in the following directions are gathered and analyzed: the range of industries; range of services provided by enterprises; scale of enterprises; share of customer base by categories of financial turnover. Clustering is performed by the k-means method, the optimal number of clusters is determined by the methods elbow and silhouette. All selected categories were divided into five clusters. The centroids of clusters were determined and the analysis of companies close to centroids in all the indicated directions was carried out. Clustering by indicators of the percentage of types of provided services and the percentage of industries was carried out with the inclusion of the value of variance. Thus, clustering reflects not only the proximity of enterprises in the predominance of certain types of services or sectors of the economy, but also the breadth of the range of services covered and the diversity of the customer base. Groups of enterprises close to these elements of business models were formed and a comparative analysis of companies affiliation to clusters by categories was conducted. The enterprises from the formed groups are analyzed taking into account the declared cost of an hour of work and the share of the customer base by categories of financial turnover. Regularities have been established between the share of the company's employees registered in Ukraine, the share of the customer base by categories of financial turnover and the average hourly labour costs, as well as the advantages in providing certain types of services. It is concluded that hourly labour costs are significantly lower and the predominance in the client base of small and medium-sized businesses in medium and small enterprises with a high proportion of Ukrainian team members. The results of the study can be useful for adjusting the business models of IT companies, as well as to justify the negative consequences of possible changes in the existing legal relations in Ukraine between employees and employers in the field of IT.