IDENTIFICATION OF PROBLEMS IN THE MOTIVATION AND INCENTIVIZATION OF PUBLIC SERVICE PERSONNEL

Abstract

The article examines the issues of motivation and incentivization of public service employees in Ukraine, identifies key factors affecting the effectiveness of their professional activities, and analyzes modern approaches to the formation of motivation systems in the public service. Motivation and incentivization of personnel are critical factors in the efficiency of public administration, as the level of employee engagement determines the implementation of managerial decisions, the quality of service delivery, and the achievement of strategic state policy goals. The study reveals that insufficient motivation and low levels of incentives lead to staff turnover, reduced productivity, workplace conflicts, and errors in decision-making processes.
The authors analyze both material and non-material means of incentivization, emphasizing the need for a comprehensive approach that considers the individual needs and professional values of employees. The article presents an analysis of current sociological research on factors motivating public service employees, highlighting: the desire to work for the benefit of the state and society, stable salaries, career growth opportunities, self-realization, and social status. The study also explores the influence of gender, age, and work experience on motivational priorities, as well as problems related to the lack of transparency in recruitment, performance evaluation, and reward systems.
The article concludes that improving the effectiveness of the public service is possible only through the creation of a transparent and flexible motivation system, adapted to modern requirements and employee needs. The importance of implementing a unified personnel policy, establishing a talent pool, and introducing measures to support a favorable socio-psychological climate is emphasized. The results of the study can be used to enhance motivation and incentivization systems in public administration and to increase citizens' trust in state institutions.