MARKETING RESEARCH ON THE ADAPTATION OF INDUSTRIAL ENTERPRISES OF UKRAINE IN THE CONDITIONS OF MARTIAL LAW

Abstract

The full-scale military aggression against Ukraine has fundamentally transformed the national industrial landscape, necessitating deep structural adaptations. Physical destruction in key sectors like metallurgy, mechanical engineering, and chemical manufacturing – predominantly in the eastern and southern regions–has rendered significant production facilities occupied or entirely destroyed.
Beyond physical losses, critical challenges include disrupted logistics chains, specifically the blockade of seaports which has crippled exports and raw material imports. Systematic strikes on energy infrastructure have forced enterprises to manage severe electricity shortages and high autonomous power costs. Furthermore, labor shortages resulting from migration and mobilization have significantly impacted operational capacity. Despite these hurdles, the war has catalyzed internal relocation and the reorientation of production toward defense and security. Thousands of enterprises have moved to safer regions, restoring operations and finding new markets. This strategic shift has accelerated the integration of the domestic defense-industrial complex with international partner capacities.
Future industrial prospects are intrinsically linked to post-war recovery and European integration. Long-term success requires modernization according to EU standards, technological innovation, and active export diversification. Strategic priorities include reconstructing critical infrastructure through international investment, developing high-tech sectors like aerospace, and implementing judicial reforms to safeguard property rights. Ultimately, building a resilient, European-integrated economy requires the consolidated efforts of state, business, and international partners.