ATTRACTING INVESTMENT FROM EUROPEAN UNION COUNTRIES AND DEVELOPING THE ENTREPRENEURIAL ECOSYSTEM

Abstract

The article explores the theoretical and practical aspects of attracting investments from the European Union as a key factor in the development of Ukraine’s entrepreneurial ecosystem. Current trends of European investment in the Ukrainian economy are analyzed, highlighting the main sectoral directions and institutional barriers that affect investment efficiency. The role of the entrepreneurial ecosystem is revealed as an integrative environment for the interaction of government, business, research institutions, and financial structures.
Using methods of structural, comparative, and systemic analysis, the study substantiates the need to improve the regulatory environment, enhance judicial transparency, develop business support infrastructure, and expand access to financing through EU4Business, InvestEU, Horizon Europe, and other European initiatives. Strategic directions for increasing Ukraine’s investment attractiveness are identified, including economic digitalization, innovation stimulation, institutional strengthening, and the formation of an entrepreneurial culture.
The results of the analysis confirm that the effectiveness of investment cooperation between Ukraine and the EU is determined primarily by the quality of the institutional environment, the stability of regulatory policy, the level of investor protection, and the development of the business ecosystem. The introduction of systemic reforms in these areas is key to restoring the confidence of international business and forming a positive image of Ukraine as a reliable partner in the European market.
The development of the entrepreneurial ecosystem is a strategic tool for attracting investment, as it ensures effective interaction between government structures, the private sector, educational institutions, and innovative communities. Important conditions for its formation include the development of business support infrastructure (incubators, accelerators, coworking spaces), expanding access to financing (venture capital, grants, crowdfunding), stimulating entrepreneurial education, and creating network platforms for the exchange of knowledge and experience.