ІНСТРУМЕНТИ ІНТЕРНЕТ-МАРКЕТИНГУ ПІДПРИЄМСТВА

Анотація

Marketing, as one of many and very important instruments, is undergoing a process of changes towards the Internet, which is reflected in Internet marketing. The process of development of Internet marketing is co-created not only by globalization but also by the presence of consumers on the Internet. Enterprises that want to be present in the world of the Internet must shape Internet marketing instruments. The aim of the study is to present the importance of the development of enterprise Internet marketing in the era of globalization.