TRANSFORMATION OF COMMUNICATION STRATEGIES OF THEOSOPHICAL COMMUNITIES IN RESPONSE TO CHANGES IN THE INFORMATION ENVIRONMENT

Abstract

The article examines the transformation of communication strategies of theosophical communities in the context of the evolution of the information environment from the late 19th century to the present day. The theosophical movement is viewed as a phenomenon that combines spiritual-philosophical, cultural, and communicative dimensions and acts as a mediator between Eastern and Western traditions. An analysis of the communicative forms of popularising theosophical knowledge allows us to trace how the ideas of universal unity, self-knowledge and spiritual improvement were adapted in the Ukrainian cultural environment, in particular how they were perceived, reinterpreted and integrated into the philosophical, artistic and educational space.
The Theosophical movement has been constantly adapting its communication strategies to changes in the information space – from handwritten and printed publications to digital platforms and social media, from the activities of intellectual circles in the late 19th and early 20th centuries to contemporary cultural and educational initiatives. In the Ukrainian context, the continuity of theosophical ideas can be traced from the first centres in Odessa and Kyiv to contemporary forms of cultural and educational activity. This process demonstrates how the spiritual heritage of theosophy has become an integral part of Ukrainian humanistic culture and contributes to the formation of a dialogue between the past and the present, between the local and global dimensions of spiritual experience.
The scientific novelty lies in a comprehensive analysis of the evolution of communication strategies of theosophical communities as part of the history of spiritual culture in Ukraine in the context of global integration processes. For the first time, an attempt has been made to reveal the role of the Ukrainian theosophical environment as an active participant in global cultural and information exchange and to combine historical, cultural, philosophical and communicative approaches in order to understand theosophy as a synergistic phenomenon of spiritual culture.
The author’s priority is to formulate his own interpretation of theosophy as an open communicative system capable of ensuring intercultural and interreligious dialogue, as well as to highlight Ukraine's contribution to the development of the global theosophical movement and its contemporary transformation. The results of the study can be used for further analysis of spiritual and cultural movements in the context of the latest information technologies.