BEING AN OPTIMIST: BARACK OBAMA’S RHETORICAL STRATEGY OF POSITIVE SELF-PRESENTATION

Abstract

The article is about creating the image of optimistic President Barack Obama through a rhetorical strategy of positive self-presentation, using language effectively in his speeches. The strategy, implemented by two tactics – a positive view of compatriots and predicting a good future for the United States. These techniques, aimed at challenging the audience's optimistic thoughts and moods, provide appropriate use of rhetorical techniques. Tactics of positive representation of compatriots involves describing American citizens in a good world in terms of their professional, family, national, or other aspects. In the wake of the positive presentation of compatriots of former US President Barack Obama, hyperbole (57 occurrences), metaphors (46 occurrences) and repetitions (32 occurrences) are used. Combining several rhetorical devices in his speeches, Obama demonstrates his eloquence and creates certain effects for the audience. Positively representing his compatriots, the widespread use of hyperbole, metaphors and repetitions serves to strengthen his political message. Tactics for predicting a good future for the United States are in describing positive experiences, prosperity, and prosperity in the future. The tactics of predicting a good future for former US President Barack Obama are implemented through repetitions (40 occurrences), parallel constructions (21 occurrences), antitheses (19 occurrences), and metaphors (18 occurrences). This study shows that Barack Obama is likely to present himself positively, trying to gain and retain power. He often sounds inspiring and sublime and appeals to pathos. He praises the American people and assures them that they deserve a future.