SELF-PRESENTATION AS AN IMPORTANT REGULATOR OF SOCIAL BEHAVIOR

Abstract

The article deals with approaches to the definition of the content of self-presentation: in modern psychological science self-presentation is examined as a mean of confirmation of appearance I and support of self-appraisal. In other words, self-presentation is the realized or unrealized process (depending on a situation) which is carried out by a subject. Self-presentation in the realized or unrealized kind presents polymodal description, it is carried out, coming from the great number of reasons; it occurs in different situations; takes place in
the protracted intercommunication of subjects.