SANOGENIC THINKING AS A PREREQUISITE OF INDIVIDUAL HEALTH MAINTAINING

Abstract

The article is dedicated to the study of the main aspects of theoretical and methodological treatment of the concept «sanogenic thinking». The investigation of sanogenic thinking requires identifying the relation of sanogenic thinking to human health in the conditions of modern information and technological development advance. The goal of the paper is to reveal the essence of sanogenic thinking concept and to analyze a dichotomy «sanogenic thinking – health» on the basis of new approaches to individual health in modern psychology. The research uses data from the Ukrainian Assiciative Dictionary (Martinek, 2007), in particular, an associative chain of the concept of health from responses to stimulus. Research results show that this concept in the Ukrainians’ mind is primarily perceived as a consequence and not cause. Thus sanogenic thinking is not in the focus of Ukrainians. This research finding necessitates the issue of propagating activities aimed at sanogenic thinking development and public health awareness.