ADVERTISEMENT TEXT AS PROBLEM OF TRANSLATION

Authors

  • O. Chaikovska

Keywords:

the advertising text, appealing function, sourse text, translation text, functionally pragmatic adequacy, strategics of translation

Abstract

The article focuses on the problem of advertising text translation, main features of advertisements and strategies of its translation.

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Published

2018-06-27

Issue

Vol. 1 No. 25 (2012): Scientific proceedings of the National University of "Ostroh Academy"."Philology" Series

Section

ACTUAL PROBLEMS OF MODERN TRANSLATION

How to Cite

ADVERTISEMENT TEXT AS PROBLEM OF TRANSLATION. (2018). Scientific Notes of Ostroh Academy National University: Philology Series, 1(25), 120-121. https://journals.oa.edu.ua/Philology/article/view/1043