LINGUISTIC AND PRAGMATIC ASPECTS OF THE COMMUNICATIVE STRATEGIES OF ESTIMATION, EMOTION AND INFLUENCE IN THE ENGLISCH SPEECH

Abstract

The article considers business English presentation as a form of speech activity from the point of view of Communicative Linguistics. It is viewed as a means of interaction between an addressor and addressee. The psycholinguistic peculiarities of its successful modeling as an instrument of impact and persuasion are analyzed. The author considers these peculiarities by outlining the pragmatic aspects of public speech within the anthropocentric approach.
In particular the effectiveness of using the communicative strategies of estimation, emotion and influence to make an axiological influence on the addressee have been introduced.
The contemporary linguistic studies focused on the research of speech communication within the functional approach, are based on the theory of action planning. Therefore, speech communication analysis should be taken into consideration in the context of strategic planning. It presupposes the specific purpose and defined tactics of its implementation regardless of the form of discourse.
By analyzing Steve Jobs’ Stanford Commencement Address the pragmatic essence of the effective English public speech is introduced in accordance with the addressee’s intention, his principal objective and the level of its consequence. Bearing in mind that an objective is not what you intend to say, it is what you intend to achieve, the speaker is to have the principal objective of improving the condition of their audience be reaching a targeted outcome, be a call for action. Its perlocutive effect is achieved by means of applying some typical tactics of the communicative strategies (CSs) of estimation, emotion and influence to make an axiological influence on the addressee in the genre of English public speech.