INTERCULTURAL COMMUNICATION AS AN IMPORTANT DIRECTION RESEARCH IN THE MODERN SOCIETY

Abstract

In the last half-century, there has been an increase in scientific interest in the problems of intercultural interaction. The article deals with the problem of intercultural communication and highlights its historical aspect. Examples of experimental studies on the subject are given. The authors noted some mechanisms of intercultural communication. Ethnocentrism is inherent in any culture. Most cultural anthropologists agreewith this opinion. They are convinced that it is natural to look at the world through the lens of their culture. But it has both positive and negative points. Ethnocentrism allows one to unknowingly separate one ethnocultural group from another, the bearer of another's culture from one's own. This is a positive thing. While the negative is the conscious desire to isolate one person from another, to form a humiliating attitude from one culture to another. The relevance and importance of studying the features of interethnic perception are once again demonstrated by the large number of works devoted to this issue, the multiplicity of points of view on the content, originality and role of ethnic determinants of perception.
Methods of social psychology and the nature of inter-ethnic relations make their demands on the choice of topics at the present stage, increasing the processes of disintegration while simultaneously seeking humanity for unification. The authors' conclusions relate to the relevance and importance of studying the features of interethnic interaction.