THE FUNCTIONING OF THE WORDS BORROWED FROM THE ENGLISH LANGUAGE IN MODERN YOUTH DISCOURSE

Abstract

The article deals with the peculiarities of the functioning of anglicisms and americanisms, lexical units borrowed from the English language, in youth discourse, which is defined as the speaker and the conditions of speech. The main areas of use of English language by youth are identified in the article, and they are technologies, business, economy, culture, sport, travelling, fashion and every day life as within the professional sphere and within interpersonal communication. The factors that influence the active use of the borrowings from the English-language in youth discourse are also identified. One of the main factors is the development of technologies and the ability to communicate online, as well as the efforts of young people to look up-to-dated and care of their own image. It is noted that many words borrowed from the English language are used in both the non-adapted original form and in the transliterated form with some degree of grammatical adaptation to the Ukrainian language. It is specified that in the process of the borrowings adaptation into Ukrainian language some words expand or change their semantics. It is foreseen in the article that due to the processes of globalization and the current status of the English language as well as with the development of new technologies the borrowings from English will continue.