METAFORIC TRANSFER AS A MEAN OF EMPHASIS IN GERMAN SOCIO-POLITICAL TEXTS

Abstract

The article is devoted to the study of the phenomenon of metaphorization as one of the main means of objectification of new concepts, the creation of new nominations and the expression of evaluation by means of signs that are at the disposal of the German language system. The metaphor belongs, as well as derivation, to the most common ways of enrichment of the vocabulary, serving for the creation of both primary and secondary names in different spheres of language functioning. The author proved that a considerable amount of metaphors are created in the branches, that fall into the center of special public attention and become a topic for broad discussions in society, such as ecology, politics, economics, etc. The article expresses that these topics are most fully implemented in socio-political discourse, which integrates different types of discourses, forms its own system of means for semantic-pragmatic content, which serves to communicate between authorities and society. Scientific research analyzes the essence of the process of metaphorical nomination, studies the typology of metaphorized units, identifies the semantic features of metaphors used in German-language socio-political media discourse, outlines the functional purpose of metaphorized units in modern German texts.
The attention in the article is also focused on the fact that the metaphorization process at the present stage of language development is largely stimulated by the influence of extralinguistic factors, such as processes of globalization, migration, exacerbation of environmental issues, the development of science and the influence of technologies on human life. On the other hand, this process is also determined by such intralingual factors as the desire for greater expressiveness of linguistic statements, linguistic economy.