THEMATIC ANALYSIS OF STRUCTURE OF ONLINE MEDIA TEXTS ABOUT VACCINATION

Abstract

The article is devoted to the analysis of the thematic structure of Internet media texts about vaccination, which is due to the growing interest of linguists in the peculiarities of verbalization of such important topics for society that can influence public opinion and form a certain social position. The information flow, the channels of transmission (the press, radio, television and the World Wide Web) is becoming more and more important for society every day: it is able to control the thoughts of an individual or a nation as a whole, to create and break stereotypes, to control any event and to shape the outlook of the individual. The filling of these information resources is usually defined by the concept of „content“, which is distinguished by semantic load and is characterized by constant updating, as well as the efficiency of information. Usually, the term „content“ is used in the field of Internet resources and its characteristics include text and video materials or audio recordings. On the example of German articles posted on the website „Deutsche Welle“, electronic editions of newspapers and magazines („Der Spiegel“, „Zeit Online“, „Frankfurter Allgemeine Zeitung“, “Tagesschau”), as well as on other websites containing information about vaccination, texts are analyzed by the parameter of thematic sructure and functional characteristics. The study found that the texts of the Internet media about vaccination are characterized by a descriptive form of disclosure of the topic and argumentation, which are used depending on the source of the publication and the purpose or communicative intention of the author of the post or article.