PERSUASIVENESS OF NEWSPAPER DISCOURSE OF MODERN UKRAINE DURING THE WAR PERIOD

Abstract

In the research, we understand newspaper discourse as a special type of discourse, which is represented in newspapers, the main purpose of which is to promptly present information about events taking place in the world and in Ukraine in particular, collected from various sources, with relevant comments and thorough analysis. We consider a comprehensive understanding of newspaper discourse during the war to be a rather urgent problem for several reasons. First, it is a period of heightened tension in society, when mass media play an important role in shaping public opinion. Newspaper discourse, as a component of media discourse, is one of the most influential means of mass communication, and its research makes it possible to understand exactly how newspaper texts shape public opinion, support the moral spirit of the people, patriotism and fighting spirit of Ukrainians, and what language means journalists use for the function of persuasion and arguments. Secondly, the war period is a time when not only the socio-political situation in the country changes, but also the language of newspaper publications becomes more expressive with the appearance of new terms, abbreviations, and other linguistic constructions used to describe military events and processes that cause considerable emotions in society. Therefore, the study of newspaper discourse during the war allows studying not only the rhetorical devices used in newspapers and publications, but also to trace changes in the language system, in particular, in the genre and stylistic organization of newspaper texts. Taking into account the persuasive nature of newspaper discourse (the ability to influence the beliefs, thoughts, feelings, or behaviour of other people), we believe that the main goal of a journalist in the realities of today is not just to inform the audience, but also to convince the public of the need for a patriotic fighting spirit during wartime, and peripeteia. The implementation of persuasive influence in newspaper communication involves the use of language as the main tool of persuasion. The influence on the reader can be exerted in various ways, thanks to a well-thought-out system of lexical, grammatical, syntactic and stylistic means that harmoniously interact with each other. Also, persuasiveness includes the use of various communication strategies and tools in order to convince others, namely: logical arguments, use of facts and evidence, emotional appeal, use of authoritative sources, non-verbal semiotic resources, social influence and other rhetorical techniques and tactics.