ADVERTISING: FROM REACTION TO STIMULS

Authors

  • O. Denysevych

Keywords:

reaction, word-stimulus, a free associative experiment, the associative field, The associative meaning, the language picture of the world

Abstract

In the article the associative links between reactions of advertising from the associative field of the word-stimulus advertising are analyzed.

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Published

2018-06-25

Issue

Vol. 1 No. 24 (2012): SCIENTIFIC NOTES OF OSTROH ACADEMY NATIONAL UNIVERSITY, SERIES PHILOLOGY

Section

General Papers

How to Cite

ADVERTISING: FROM REACTION TO STIMULS. (2018). Scientific Notes of Ostroh Academy National University: Philology Series, 1(24), 58-61. https://journals.oa.edu.ua/Philology/article/view/926