PSYCHOLOGICAL STRUCTURE OF PERSONAL RELIABILITY OF SUBJECTS OF ENTREPRENEURIAL ACTIVITY

Abstract

The article is devoted to research of psychological structure of personal reliability of subjects of entrepreneurial activity. The purpose of the article is to highlight and substantiate the results of empirical research of the psychological structure of personal reliability in business entities. Personality reliability of subjects of entrepreneurial activity includes moral and legal and pro-social, humanistic-oriented values that correspond to the ethics of the chosen professional activities and provide for the recognition of social significance and personal responsibility for the results of entrepreneurial activity. The structure of individual psychological peculiarities of subjects of entrepreneurial activity with different levels of personal reliability is determined. The results of correlation, factor analysis of individual psychological peculiarities of entrepreneurs, which determine the level of personal reliability of subjects of entrepreneurial activity, are presented. A typology of personal reliability (axiological, proactive, prosocial, praxeological, synergetic, and innovative) is also proposed.