PERSONAL POTENTIAL OF ENTREPRENEURIAL ACTIVITY: FORMATION OF ECONOMIC THINKING AND COMMERCIAL INTELLIGENCE IN THE CONDITIONS OF THE DISCIPLINE “PSYCHOLOGY OF ENTREPRENEURIAL ACTIVITY”

Abstract

The paper is devoted to analyze the main components of the personal potential of entrepreneurial activity; prove the necessity and straightforward form of economic thinking, define psychotechniques which will increase the efficiency and the productivity of both economic thinking and commercial intelligence in order to ensure the formation of professional competence. The main component that provides the uniqueness of personal potential is the economic thinking of the entrepreneur as a kind of professional thinking. The implementation of psychotechniques, methodologies and methods (into practice) that influence the formation of balanced modality of thinking (opportunity equivalent to use the mental skills of both hemispheres of the brain), will increase the efficiency of economic thinking and productivity of commercial intelligence. It is the formation and development of mental process and properties that should become the starting point for the formation of professional competence of graduates of economic specialties, the main tasks of economic and social psychologists and “Psychology of entrepreneurial activity”.