TRANSFORMATIONS OF SET PHRASES WITH THE PROPER NAME COMPONENT IN THE MODERN UKRAINIAN MEDIA DISCOURSE
The paper deals with set phrases (phraseologisms, set comparisons, and proverbs) with the proper name component of the precedent and unprecedent nature in texts of modern Ukrainian media. The paper is focused both on the semantic and structural semantic transformations of set phrases with the proper name component and on creating the transformed phrases on the basis of the model. The paper traces the rate of transformations of phraseological units and proverbs with the proper name component of the precedent and unprecedent nature in the modern Ukrainian media discourse, investigates the types of transformations (semantic and structural-semantic), outlines the trends of transforming set phrases based both on Ukrainian and borrowed proper names, and describes the creation of transformed units on the basis of the model. The study is based on the material of biblical names, ancient names, mythological anthroponyms, names of historical persons and figures in modern politics as well as connotative onyms that are a component of the Ukrainian linguoculture, which were all investigated based on Ukrainian printed and electronic publications, Internet forums and blogs of the beginning of the 21st century.