THEMATIC LINKING NEWS OF CANADIAN MEDIA AS A FACTOR OF CREATION OF THE INTERNATIONAL IMAGE OF UKRAINE (ON THE MATERIAL OF THE ENGLAND MEDIA DISCUSSION)

Authors

  • V. Ushchyna
  • S. Yevchuk

Keywords:

branding, capital, mass media

Abstract

The article deals with the problem of branding that concerns the peculiarities of cultural, political, commercial and human capital, tourism and investment potential of the country that lays a basis of branding phenomena. International image of Ukraine in Canadian mass media is analyzed.

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Published

2018-06-27

Issue

Vol. 1 No. 25 (2012): Scientific proceedings of the National University of "Ostroh Academy"."Philology" Series

Section

Canadian Science in Ukraine: Prospects, Development, Status

How to Cite

THEMATIC LINKING NEWS OF CANADIAN MEDIA AS A FACTOR OF CREATION OF THE INTERNATIONAL IMAGE OF UKRAINE (ON THE MATERIAL OF THE ENGLAND MEDIA DISCUSSION). (2018). Scientific Notes of Ostroh Academy National University: Philology Series, 1(25), 263-265. https://journals.oa.edu.ua/Philology/article/view/1085