PRAGMATIC TYPES OF UKRAINIAN PUBLIC SERVICE ADVERTISING

Authors

  • O. Klymenko

Keywords:

public service advertising, illocutionary act, illocutionary force, speech act, speech genre

Abstract

 The article deals with the analysis of peculiarities of the Ukrainian public service advertisements in the lingual pragmatic dimension. It is substantiated that for studying these peculiarities it is possible to apply the main ideas of the speech acts theory, one of the key components of which isillocutionary force.The pragmatic classification Ukrainian public service advertising with taking into consideration the illocutionary force of the speech act is suggested. 

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Published

2012-06-01

Issue

Vol. 1 No. 26 (2012): Scientific proceedings of Ostroh Academy National University. "Philology" Series

Section

LINGUISTIC AND LITERATURE MATERIAL IN ITS STRUCTURAL AND STYLISTIC INTERPRETATIO

How to Cite

PRAGMATIC TYPES OF UKRAINIAN PUBLIC SERVICE ADVERTISING. (2012). Scientific Notes of Ostroh Academy National University: Philology Series, 1(26), 135-137. https://journals.oa.edu.ua/Philology/article/view/1122