SEMANTICAL DYNAMICS OF PARFUMONIMS AND AROMATONTS IN MODERN UKRAINIAN LANGUAGE
Keywords:
lexical and semantic group, onomastics, perfumonim, aromatone, advertisingAbstract
The article is dedicated to the semantic analysis of the proper names of perfumed products in the structure of Ukrainian language and also to determine their role and function. The object of the study is the lexical compound of modern, fashion printed and electronic editions. The subject of the work is the linguistic genesis and semantic meanings of perfumonims (name of perfumes) and aromatones (names of aromas) in the Ukrainian language system. The research methods are obeyed to the achievement of the goal that was set in the work. To select the proper names for the designation of perfumes, the method of direct observation for the functioning of aromatones in the text of visual advertising, printed and Internet editions of fashion magazines, as well as the method of partial sampling was applied. The methods of comparison and analysis have been used to systematize onyms by the subject groups according to denotations. The purpose of the study is to establish the peculiarities of the perfumonims and aromatones lexical-semantic group in the lexical system of the Ukrainian language.