INFLUENCE FUNCTION OF THE BRITISH MASS MEDIA DISCOURSE IN BREXIT PROCESS

Abstract

The article is devoted to studying of the main strategies and tactics which are peculiar to the media discourse, in general, and to the British media discourse, directly. Use of these or those strategies and tactics is the main leverage not only at the solution of social problems, but also at adoption of historical political decisions as the political discourse and discourse of media are closely connected with each other. The article is directed to show crossing and interaction of «glorification» and «discredit» strategies in media discourse in the period of exit of Britain from the EU, having underlined the role of media discourse at the solution of global political problems in the country. The very interchange of the two strategies in the media discourse is the main principle of manipulation that becomes common issue as for the political so media discourses. The article is written within the research topic «Mechanisms of Civil Society Influence upon Euro-Integration Processes in Ukraine» № 15.01.10-02.16/18.ЗП.