NATIONAL PECULIARITIES OF GERMANS’ COMMUNICATIVE BEHAVIOUR IN BUSINESS COMMUNICATION

Abstract

A thorough analysis of the peculiarities of Germans’ communicative behavior by means of Y. Sternin’s situation model in business communication has been made in this article. The variety of general scientific methods and the method of contrastive analysis in particular have been applied to fulfill the objectives of the article. The effectiveness of intercultural communication is to be viewed through cultural factors determining therefore not only language code segments but all other constituent parts of communication, such as its principles, norms, communicative strategies and tactics, code system: verbal and non-verbal.
The main object of the process of communication is a human being that belongs to a certain cultural group of people united by a common language and culture and acts as a communicative personality. The key characteristics of the communicative personality are as follows: motivational, cognitive and functional. The article deals with the functional characteristic. It determines both verbal and non-verbal means of communication according to the main laws of communication, its maxims and rules of etiquette.