«LINGUO STYLISTIC FEATURES OF THE «EDITOR ’S WORD » MEDIA GENRE »

Abstract

The article deals with the analysis of the «editor’s word» media genre linguo stylistic aspect. The «editor’s word» media genre is viewed as an independent syncretic genre of the glossy magazine discourse, which synthesizes the features of analytical and publicistic journalistic genres. It is influenced by media linguistic personality and functions in the mass media discourse. The distinguishing features of the genre embrace the infotainment goal, the editor’s authorship, the female audience addressee and a set of invariant and variant compositional, linguo stylistic, strategic and tactic particularities. The invariant
features are constituted by those unvaried lingual aspects, which are constantly repeated in all media texts analyzed. The invariant linguo stylistic features are reflected in the use of phonetic, graphic, lexical and syntactic expressive means and stylistic devices that are analysed in the article given.