IDEATION DISCOURSE: MEANS OF COMMUNICATIVE EFFECT ACHIEVEMENT (ON THE MATERIAL OF TED-PLATFORM)

Abstract

Interactive aspects of communication include the following categories embodied in the metacommunicative elements of discourse, one of which is speech mode. The article focuses on pattern identification of communicative effect on the recipient by varying serious and humorous modes of the speech. The attention is paid to the identification of the initial strategies of communicative effect in both serious and humorous mode of English ideative speech. Communicative mode is an emotionally-stylistic communication format that occurs during the interaction between communicants and determines their changing attitudes and the choice of all means of communication. Serious mode orients the subjects of discourse to perceive communicative action as the one corresponding to norms. Humorous mode orients the subjects of discourse to perceive communicative action as the one inconsistent with norms. The paper gives results of inferential analysis of responsive actions on how successful the ideators’ speeches are according to the recipients’ instant and delayed responsive actions. The evaluation of communicative success has been conducted with the help of inferencial analysis of verbal and non-verbal actions of the audience taking into account instant and delayed responsive actions, in particular total number of the recording views, average monthly number of views; laughter, applause, cheers, murmur.