REPRESENTATION OF SPEECH STRATEGIES IN ENGLISH BUSINESS DISCOURSE

Abstract

The research is dedicated to the reflection of speech strategies used in English discourse. The English language of business communication, which has become global in recent decades due to the internationalization of the business community and the steady growth of international business contacts, serves as a tool for intercultural communication. Target settings and typical strategic models of language behavior of interacting parties together with specific features of the functional space of English business discourse determine its generally regulated (vocabulary, pragmatics, stylistics), conventional nature, which implies the existence of a well-established communicative norm and orders. Formal business discourse is characterized by strict accuracy, objectivity, specificity, conciseness, lack of imagery and emotionality, and the choice of means for it will be determined by the same features. In business discourse, as well as the types of institutional type, we can name a number of such properties as: specific strategies, values ​​and specific characteristics of texts. Discursive action is verbalized in a certain type of text, the genre specificity of which is determined by the type of discourse (eg, employment, personnel, operational interaction), institutional and professional sphere of its functioning (eg, higher education). Compositional-thematic, visual-graphic and stylistic features of the text (ie everything that is usually meant by the genre of the text) are also largely due to the typological characteristics of the discourse. In real discursive practice, it is difficult to distinguish between the concepts of genre, discursive event, genre of text and type of text. The strategy of communication is implemented in language tactics – language techniques that allow you to achieve goals in a particular situation.