EUROPEANISMS OF MODERN MULTILINGUAL MULTI-GENRE MEDIA-DISCOURSE (TO THE COURSE «LINGUISTICS»)

Abstract

The present article is concerned with multilingual similarities of Europeanisms that have similar lexical and semantic structures in modern multilingual multi-genre European media-discourse. The cross-linguistic investigation of Europeanisms covers three European languages, namely German, English and Ukrainian. The purpose of this scientific research is to characterize the semantics, creation and functioning of Europeanisms-neologisms in modern multilingual, multi-genre media-discourse The Europeanisms will be understood here in terms of its geographic boundaries, European cultural heritage, European mental, social and material culture, their cultural foundation, the modern European self-awareness, the common norms and values of Europe, the European spirit as a worldview guide. First I take a short retrospective view on Ukrainian and European approaches to the problems discussed in this article. Europeanisms are sufficiently represented in the modern medical, economic, political, military, household, educational, digital media-discourse und cyber-discourse. It was found that the most active processes of word formation occur in the modern European media-discourse. Common methods of word formation of Europeanisms are affixation, compounding, contamination, and contraction. The negative ideological connotation of new eponymous pejoratives formed from the surnames of modern political leaders, and of new Europeanisms-exoethnonyms was revealed. The given European eponyms and exoethnonyms acquire an emotional and evaluative color with additional connotative meaning. By several similar examples of Europeanisms in diverse discourses it is qualified that English is the most important donor language for them. Despite the extremely unfavorable conditions of the pandemic and the (cyber)war, a number of original occasionalisms have become established in the European multilingual multi-genre media-discourse.