INFORMATION MANIPULATION IN THE MEDIA AS AN ELEMENT OF POLITICAL COMMUNICATION

Abstract

The current state of development of socio-political relations draws the attention of many researchers and experts to the application of effective mechanisms to counter threats aimed at violating the stability of the state. The use of information means of influence and methods of information transfer in political communication is becoming a priority both at the internal and international levels. Information becomes a weapon, a means of influence, pressure, manipulation aimed at achieving socio-economic and political goals. Information manipulation is one of the specific methods and means of forming conscious, ideological, political narratives in the process of political communication. Information manipulation should be considered as one of the tools of political communication, the action that forms the influence (pressure) on a person, a group with the aim of imposing the will to act or inaction. Political communication is considered as a field of information manipulation aimed at spreading the influence of political groups or individuals to a particular part of society in order to use influence for achieving goals. Manipulation of information should be considered as a process of transmitting and receiving information with the aim of using it to realize one’s own political goals.