ANALYSIS OF LEXICO-SEMANTIC ETIQUETTE EXPRESSIONS DURING ESTABLISHING CONTACT (BASED ON ENGLISH CORPORATE DISCOURSE)

Abstract

The proposed study analyzed the use of etiquette language tools during contact establishment in English-language corporate discourse. It is noted that etiquette expressions and formulas, as a component of business communication and as a tool of mutually interested communicative interaction, play an important role in modern business culture. Etiquette models are used at all levels of business interaction and represent ready-made expressions not only from the point of view of morphological and syntactic structure, but also from the point of view of lexical and grammatical content. The specified expressions, stylistically and functionally justified, ensure accuracy, unambiguity and economy in communication processes, as well as contribute to the effective transfer of information and influence on the interlocutor, which is key to corporate discourse. The study of the ways of reproduction of grammatical forms of etiquette constructions in the target language revealed a number of interesting approaches and strategies aimed at ensuring the adequacy and effectiveness of communication in intercultural interaction. It is emphasized that the choice of the way of reproduction of grammatical forms of etiquette constructions in the target language should be based on a comprehensive analysis of cultural and linguistic features aimed at achieving maximum adaptation and mutual understanding in the process of international communication.