SEMANTIC MODEL OF SUGGESTIVE METAPHOR (on the material of promotional texts)

Authors

  • L. Valeyeva
  • K. Sukhorukova

Keywords:

metaphor, semantic modeling, suggestion, advertising copy

Abstract

The article deals with peculiarities of suggestive metaphor as an effective means of media discourse’s language. By means of the binary opposition method the semantic model of suggestive metaphors were identified and described in advertising texts.

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Published

2018-06-25

Issue

Vol. 1 No. 24 (2012): SCIENTIFIC NOTES OF OSTROH ACADEMY NATIONAL UNIVERSITY, SERIES PHILOLOGY

Section

General Papers

How to Cite

SEMANTIC MODEL OF SUGGESTIVE METAPHOR (on the material of promotional texts). (2018). Scientific Notes of Ostroh Academy National University: Philology Series, 1(24), 31-34. https://journals.oa.edu.ua/Philology/article/view/917