ECOLOGICAL AND EMOTIONAL ASPECTS OF ETHIC COMMUNICATIVE STANDARDS IN ENGLISH DISCOURSE
The article deals with studying means of creating an ecological communicative environment. The influence of emotions on the ecology of communication is proved. We have investigated communicative strategies where speakers stick to etiquette norms and we have analysed their impact on the emotional state of speakers. Among the communicative strategies, where speakers demonstrate their level of etiquette by creating an ecological language environment, strategies of positive / negative politeness deserve special attention, because they are focused on achieving communicative goals, reducing communicative distance, creating a comfortable language environment and making communication environmentally friendly. In our research we have proved that sincerity of statements promotes ecological communication only when it produces positive emotions of the addressee. In other cases, the pseudo-sincerity of etiquette statements is approved by society, as it contributes to the environmentally friendly communication and achieving communicative goals. The strategies of positive politeness in English discourse involve demonstration of empathy, use of emotively colored lexics (compliments, affectionate words) etc. The goal of positive politeness is to create an ecological environment by reducing the communicative distance and achieving speakers’ mutual understanding. The analysis of the English discourse proved that the universal means of creating environmental communication are positively marked emotives. We have proved that the environmentally friendly and ethic communication depends on the communicative strategies chosen by the speaker and, in particular, on the strategies of positive or negative politeness. The choice of lexical and stylistic means of creating such an environment depends on the speakers’ linguistic competence and communicative situation. The use of positively marked emotives ensures the achievement of communicative goals within the emotive discourse.