TIME MARKERS IN ADVERTISING TOURISM DISCOURSE

Abstract

In advertising tourism discourse both verbal and iconic elements are combined in a network of interrelations to meet the tourists’ expectations. The main functions of advertising tourism discourse are to arouse curiosity, to form positive pictures and values in tourists’ mind and to lead tourists to self-convincing in the necessity to visit the advertised destination.
Each discourse has own “time” and “space” markers. Our research focuses on the analysis of the time markers in advertising tourism discourse. Time markers in discourse influence the formation of positively marked affective image of tourism destination image in the potential tourist’s mind.
Chronotope of advertising tourism discourse expressed in time and space markers allows to define the discourse as “dialogue” in time and space loop. Advertising tourism discourse is a symbiosis of persuasive and emotional components that allows considering it as communication with the implementation of influential methods and means to induce the recipients and stimulate them to the addresser- favorable actions.
Time markers attract recipient’s attention and highlight the necessity of the advertised product (tourism destination). We defined main time markers in English advertising tourism discourse.
Addresser manipulates time markers in advertising tourism discourse, stresses on positive side of time spending and gives recipient the feeling of the absolute power over time.