THE IMPACT OF GLOBALIZATION ON LVIV ECOLINGUAL STATUS IN THE POSTOTALITARIAN AGE

Abstract

In the article we have analyzed the globalization changes that affect the development and functioning of the changing vocabulary of Lviv city posttotalitarion era. Traced the trend, takes place at the current stage of Ukrainian onomastic formation.
In our opinion, it is extremely negative such peculiarity of modern vocabulary, as a tendency to use Latin graphic names that contradict the spelling norms of the Ukrainian literary language,. Onims are also a problem that are formed by combination of Latin and Kyrillic.
In the article we have analyzed the brand names of the city of Lviv. The current state of development of Ukrainian onyms vocabulary has a significant impact on other languages. This is indicated by the process of globalization. A negative feature of the development of modern removable vocabulary is the use of foreign words that do not correspond to the national color of the Ukrainian literary language. Ecolinguistics is a young science that deals with the study of the aesthetics and culture of the use of words, as well as the observance of the rules of the current language.