THE PHENOMENON OF ANTONOMASIA IN LANGUAGE AND SPEECH (BASED ON ENGLISH PRESS)

Abstract

Antonomasia can not be confidently attributed to a single case of metonymy or metaphor, as antonomasia is based on whether similar or on adjacent identifying objects. In speech antonomasia is a stylistic device, namely, the conscious use of existing or creation of a new name, which is realized together with the given value and is subject-logical at the same time. This leads to the fact that the name not only identifies the object, but characterizes it differently. Depending on whether the common name is transferred to its own (that is, the basis of the new name of the own name is the subject-logical value of the existing common name) or the potential subject-logical value of the embodied name is obtained in the foreground, we distinguish two types of antonomasia. This option indicates not the primary referent of the name, but its characteristics, distinctive features. However, the reference equivalence remains, but may be gradually erased. If it completely disappears, it causes the creation of a new common name. Considering antonomasia from the position of the nomination act, we can characterize it both as a process, and as a result of nominative activity. It is also worth recognizing the difference between antonomasia that characterizes the unit of speech, i.e. its own name, which has a potential subject-logical value implemented in certain contexts, and antonomasia as a stylistic device, i.e., special use of the name in context to achieve certain pragmatic effects.