Scientific Notes of Ostroh Academy National University, Economics Series

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2026-04-07

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No. 40(68) (2026): «Scientific Notes of Ostroh Academy National University, Economics Series»

View No. 40(68) (2026): «Scientific Notes of Ostroh Academy National University, Economics Series»

DOI: https://doi.org/10.25264/2311-5149-2026-40(68)

Published: 2026-04-07

Current problems of economic theory

INTEGRITY AND CORRUPTION PREVENTION IN UKRAINE: CURRENT CHALLENGES AND PROSPECTS FOR SOLUTIONS

Larysa Liubokhynets, Nataliia Tanasiienko, Olga Poplavska

4-11
- pdf (Ukrainian)

Economics and management of national economy

STATE STIMULATION OF THE INNOVATION AND INVESTMENT POTENTIAL OF UKRAINE IN THE CONDITIONS OF POST-WAR RECONSTRUCTION

Olha Liakhovych, Svetlana Skakovska, Andriy Fedchuk

13-19
- pdf (Ukrainian)
FORMATION OF REGIONAL INNOVATION HUBS

Valentyna Lukyanova, Hryhorii Horovenko

42-46
- pdf
«NATIONAL CASHBACK» AS A TOOL FOR CONVERTING PATRIOTIC ETHNOCENTRISM INTO CONSUMER LOYALTY TO LOCAL PRODUCTION

Lyubov S. Filatova, Mykola G. Pradivliannyi, Olha D. Osypchuk

28-33
- pdf (Ukrainian)
INSTITUTIONAL AND SOCIO-ECONOMIC ASPECTS OF THE TRANSFORMATION OF STATE YOUTH POLICY IN UKRAINE

Valentyna Khachatryan, Olena Krasnyak, Viktoriia Stratiichuk

20-27
- pdf (Ukrainian)
FORMATION OF A SYSTEM OF INDICATORS OF AGRICULTURAL POTENTIAL OF TERRITORIAL COMMUNITIES IN LOCAL STATISTICS

Iryna Prokopovych-Pavliuk, Oksana Vilchynska

34-41
- pdf (Ukrainian)

Economics, management of sectors and enterprises

INTEGRATED APPROACHES TO SMM MANAGEMENT

Oksana Korniienko

48-53
- pdf (Ukrainian)
COMPREHENSIVE MANAGEMENT FRAMEWORK FOR TRANSFORMATIONAL CHANGE IN UPSTREAM OIL AND GAS COMPANIES IN THE CONTEXT OF DECARBONIZATION

Vadym Dodukh

112-118
- pdf (Ukrainian)
TALENT MANAGEMENT STRATEGY AT ENTERPRISES: CONTEMPORARY MODELS AND APPROACHES

Lubоv Lіpyсh

54-59
- pdf (Ukrainian)
INTELLIGENT DECISION SUPPORT SYSTEMS IN THE PROCESSING INDUSTRY

Kateryna Pryshliak, Yurii Semenenko

60-68
- pdf (Ukrainian)
METHODOLOGY OF MANAGEMENT DECISION-MAKING BASED ON THE COMBINATION OF FINANCIAL-ACCOUNTING INDICATORS AND BEHAVIORAL METRICS OF PERSONNEL

Zoya Pestovska

69-75
- pdf (Ukrainian)
CONCEPTUAL MODEL OF THE RELATIONSHIP BETWEEN EMOTIONAL INTELLIGENCE AND KEY MARKETING CATEGORIES IN THE SALES PROCESS

Valentyna Bobrovnyk

76-82
- pdf (Ukrainian)
IMPROVING THE STRATEGY OF INTEGRATED MARKETING COMMUNICATIONS OF AN ENTERPRISE BASED ON NEUROMARKETING TOOLS

Halyna Kukel, Rostislav Shalak

90-93
- pdf (Ukrainian)
THEORETICAL FOUNDATIONS OF MANAGING THE DEVELOPMENT OF LEADERSHIP QUALITIES IN SELF-EMPLOYED INDIVIDUALS

Maryna Borovyk

94-99
- pdf (Ukrainian)
AI AS A TOOL FOR IMPROVING THE QUALITY OF DIGITAL PRODUCTS, USER ENGAGEMENT, AND RETENTION

Vadym Kulatskyi

100-105
- pdf
SMM COMMUNICATIONS AS A TOOL FOR BUILDING AND MAINTAINING BRAND TRUST IN THE DIGITAL ENVIRONMENT

Anzhelika Samartseva

106-111
- pdf (Ukrainian)
USE OF CRYPTOCURRENCIES IN ELECTRONIC COMMERCE

Ihor Zubenko, Andrii Shpak, Anastasiia Sydorchuk

83-89
- pdf (Ukrainian)

Finance, monetary circulation and credit

LIVING STANDARDS INDICATORS: ASSESSMENT AND IMPACT ON SOCIAL POLICY FINANCING

Olga Kneysler, Nataliia Spasiv

120-129
- pdf (Ukrainian)
FINANCIAL STRATEGY OF AN AGRICULTURAL ENTERPRISE UNDER CONDITIONS OF INTENSIVE RENEWAL OF NON-CURRENT ASSETS

Yuliia Shulyk, Марія Матеуш

130-137
- pdf (Ukrainian)
FISCAL POLICY AS A KEY TOOL FOR THE ECONOMIC GROWTH OF THE COUNTRY

Olha Kryvytska, Roman Martyniuk

138-146
- pdf (Ukrainian)
OPEN BANKING AS AN INSTITUTIONAL FRAMEWORK FOR FORMING AN INNOVATIVE ENTREPRENEURIAL CULTURE

Оlga Ivanyshyna, Alisa Vakhovska, Yaroslava Babii

147-153
- pdf (Ukrainian)
FINANCIAL RISKS IN THE BANKING SYSTEM: THEORETICAL AND PRACTICAL COMPONENTS

Myhaylo Krupka, Volodymyr Bodakovskyy, Antonina Kozhurova

154-162
- pdf (Ukrainian)
BEHAVIORAL ASPECTS OF FORMING A BANK'S CREDIT PORTFOLIO IN CONDITIONS OF ECONOMIC INSTABILITY

Andrii Kotur

163-167
- pdf (Ukrainian)
DIGITALIZATION OF FINANCIAL INSTRUMENTS AND ITS IMPACT ON STATE PUBLIC FINANCE MANAGEMENT MECHANISMS IN THE CONTEXT OF GEOPOLITICAL RECESSION

Viktoriia Oznamets

168-174
- pdf (Ukrainian)
AUDIT ASSESSMENT OF THE INTERNAL CONTROL SYSTEM OF ENTERPRISES IN THE AIRCRAFT MANUFACTURING INDUSTRY

Oksana Riabchuk, Anastasiia Kupriianova

176-183
- pdf (Ukrainian)

Accounting, analysis and audit

BRAND UNDERESTIMATION IN THE ACCOUNTING SYSTEM: EMPIRICAL ANALYSIS OF UKRAINIAN TRADING COMPANIES

Nataliya Mazur, Andriy Nikolashyn

184-191
- pdf (Ukrainian)
GENESIS AND ETHICAL ASPECTS OF DETERMINING MATERIALITY IN SUSTAINABILITY REPORTING

Svitlana Zubilevych

211-219
- pdf (Ukrainian)
ANTI-CORRUPTION AUDIT: MODERN CHALLENGES, INTERNATIONAL EXPERIENCE, AND PROSPECTS FOR UKRAINE

Olga Panasyuk, Sofia Koval

192-197
- pdf (Ukrainian)
ECONOMIC EFFICIENCY OF TRANSITIONING FROM 1C/BAS TO ALTERNATIVE ACCOUNTING PROGRAMS FOR ENTERPRISES

Tetyana Vitovshchyk, Vyacheslav Rublov

198-204
- pdf (Ukrainian)
INTEGRATION OF ESG REPORTING AND AUDITING: MODERN APPROACHES AND STANDARDS

Larysa Hevlych

205-210
- pdf (Ukrainian)

Mathematical modeling and information technologies in economics

DEVELOPMENT OF PROGRAMMING COMPETENCES OF HIGHER EDUCATION STUDENTS USING ARTIFICIAL INTELLIGENCE TOOLS

Ivan Hevlych

221-226
- pdf (Ukrainian)

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