NEOLOGISMS WITH OBAMA AND TRUMP ROOT MORPHEMES IN INTIMIZED HEADLINES

Abstract

The article investigates onym-based neologisms with Obama and Trump root morphemes in the intimized headlines being an intermediary between the text, the extra-textual reality and the reader, and programming a series of associations of the addressee via his cultural experience. The research summarizes the scientific approaches to the study of headlines with onym-based neologisms, establishes the main types of pre-understanding of the text (pre-understanding-question, «false» pre-understanding). The paper defines 7 main types of intimized headlines: 1) headlines-slogans/appeals (call the reader to certain actions, simultaneously expressing the author’s attitude); 2) headlines-questions (stimulate the addressee to read an article to find an answer); 3) headlines-summaries (sum up information and form one hundred percent pre-understanding of the text); 4) nominative headlines (give brief information about the content with the help of nominative constructions via the national and cultural experience of the addressee); 5) nominative headlines with explication (give brief information about the content with the help of nominative constructions and explanation); 6) headlines-metaphors (figuratively describe the meaning by means of metaphorical expressions or metaphors); 7) headlines-allusions (appeal to extra linguistic knowledge of the addressee).